Our story started in Brighton, England in 1976.

Never afraid to stand out from the crowd and stand up for what’s right, we search the world for the finest ethically-sourced ingredients to create a range of naturally-inspired beauty products.

Today our dedication to business as a force for good is stronger than ever. As part of our Enrich Not Exploit™ Commitment, we’ve made it our mission to enrich our products, our people and our planet. That means working fairly with our farmers and suppliers and helping communities thrive through our Community Trade programme, being 100% vegetarian and always and forever being firmly against animal testing.

Together we can do it, it’s in our hands.